Physician Practice

Case Study Success 1
Reputation Clearing for
Physician and Practice

THE CLIENT
Successful Physician and Accompanying Professional Practice

Our client has had a distinguished career as a practicing expert in a specialty field of medicine requiring a total of twelve years of niche training. He has gone on to build a practice that thrived providing quality, expert care to scores of critically injured and challenged individuals requiring top-notch, medical expertise.

THE CHALLENGE
Our client suffered from several anonymous postings displayed within Google. These postings damaged both his ability to receive referrals from other treating physicians and maintain the confidence of new client referrals, resulting in both a loss of revenue and severe personal angst and suffering. Furthermore, our client was unable to respond to the negative, anonymous postings because of the HIPAA restrictions in place to protect patient confidentiality, despite the fact that the postings are alleged to be false.

THE PLAN
In May 2009, our experts led the client in an effort to establish appropriate semantic positioning for use across existing external assets, and assets yet to be created. Our experts provided the client with a tentative 16-week schedule that corresponds with the first 3 months of the Inoculation Campaign.

As discussed during the Kickoff Call and subsequent conversations, this “Phase: 1” of the Campaign focused on the optimization of numerous existing external assets and their relevant web content.

Our experienced experts performed exhaustive research of all negative information online and available assets to create the most strategic approach to clear and sustain the search results and restore this client’s good name.

Our experts then initiated an extended plan of attack to launch a sophisticated Reputation Management Campaign consisting of emotionally charged and engaging content, business profiles in relevant networks, press releases discussing the practice’s latest accomplishments, microblogs on the physician’s philanthropic efforts, and proprietary reputation management tactics and strategies to build a strong Digital Fortress.

RMC BENEFITS & RESULTS

  • Created highly relevant content with a better user experience and it cleared 10+ pages of SERPs.
  • No further difficulties with respect to potential partners and clients.
  • Additional exposure and content for potential partners and investors to make business decisions as it relates to future or ongoing relationships with our client.
  • As a result of the campaign we were able to expand and solidify the reach of the client’s name.

Disclaimer: These results may or may not be typical and your results may vary depending on your website and your industry.

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